A Lookbook is a photograph collection or compilation, created to promote a model, photographer, style or clothing line. This is different from a catalog that a company or department store may release, as lookbooks generally do not include prices, plus codes, or order forms.
The project samples shown here are for fashion lookbooks. A clothing company would release to advertise the look and feel of their clothing line. This is especially relevant for new seasonal releases, to bring awareness to clients and generate interest for upcoming trends.
Epsilon’s Summer 2020 Collection is fun, exciting, and full of colour. The models appear as strong, happy, independent adult women: the company’s client base. On the photograph pages, text is non-existent aside from page numbers to allow the imagery to speak for itself.
This type of lookbook would have final pages containing relevant information regarding preorders, social links, store phone numbers and locations.
The Lifestyle Collection is a company that caters to young men living in the city, and appeals to those who enjoy an on-the-go lifestyle. They need clothing that is both fashionable and functional, yet can be worn casually when they’re finished with the day in the office.
You will see photographs showing the city, articles of clothing in-store, and gentlemen wearing suits paired with denim. A careful blend of business casual, with clothing lines to appeal to both executives and employees just beginning their careers.
Twinline Productions is a high-end clothing company releasing a new clothing line called the Lifestyle Collection. Text is included in this lookbook, though only to reveal the date of release.
The company excels in providing the latest trends for all of the high-end brands the clients have come to expect. The design is simple and straightforward, taking nothing away from the photographs.
Have an idea that uses this kind of design, but not sure how to make it happen? Here at Tali Gibson Designs, we would love to hear from you and make your idea come to life. Send us an email and let’s discuss!